Optimizing Ads

Ads are only as good as the customers they attract. Not only that, ads are only as good as the customers that act. Changing an ad from attraction to action is key.

The first thing we need to do is figure out what in the ad is allowing for attraction. Once we determine that, the next thing we need to do is strip everything else away. Honestly, if you are getting sales on your website, it is most likely that something on your website is allowing for those sales. Take that and add it to your ad.

Your ad needs to be targeted to the right audience. It also needs to be relevant to the object you are trying to sell. And lastly, it needs to call your audience to action for that specific product. if you ad only fulfills only one or two of these, it is probably costing you money, but not making any. 

Take a look at your ad and make sure that it checks all of these boxes.