A Targeted Business

When it comes to choosing a business idea, I feel that most entrepreneurs are faced with the biggest quandary. Should I choose something that would be best for me, or should I choose something that will draw a bigger customer base?

The biggest problem of the question above is that it only allows for two options, when most business allow for both. How can this be?

First off, we need to remove the subjectiveness of it and insert something in its place. How do you know what is best for you? What we need instead is passion. Applying passion into whatever we decide to do is a personal choice. It is the link that can combine these two seemingly different ideas.

If you are looking to run a business, and I don't mean as a secondary goal, then you will be able to place the proper passion into place. If you are looking to sell a specific product that you have created, then your passion is on the product, and not the business. The business becomes secondary and while your product my do very well, your business is open to fail.

However, if you put your passion into your business first, that passion will trickle down into your product naturally. My suggestion is this. Regardless if you put choose your product first, choose one that will be best for your selected customer base, and then build the business that would be best for you to do so.

Businesses are, in a way, metaphysical processing plants. They will take your passion, time, and of course money, and transform them into a product and experience that will enrich your life. If you neglect the metaphysical components and only apply the physical to the business, it will not matter whether your business is successful or not. It will fail you.